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Businesses Use Social Media as Marketing Tools

by Currence in November 28th, 2008   
Businesses Use Social Media as Marketing Tools

Skishing, a combination of fishing, swimming, and water skiing, was created by Paul Melnyk of Long Island. “It’s actually swim-fishing,” Melnyk says. “But ’swishing’ just didn’t sound right to me.” Wearing a wetsuit and flippers, Melnyk demonstrates skishing by swimming out into open water. About 100 yards from the shore, intentionally in a riptide and [...]

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Economy Stalling Your Business

by Currence in November 28th, 2008   
Topics: Business ideas     Tags: , ,
Economy Stalling Your Business

Until recently, Christopher Hazlett, founder and president of software design firm Integrate Consulting, ran a successful business developing software for Fortune 100 companies. However, the recent economic downturn has forced him to look elsewhere to keep his business alive. Hazlett says in early January Integrate had 12 months of work in the pipeline, but in [...]

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10 Ways to Get Green

by Currence in November 28th, 2008   
Topics: Business ideas     Tags: , , ,
10 Ways to Get Green

Environmental awareness and energy conservation have recently been pushed to the forefront of many American’s minds, and women-owned small businesses are on the cutting edge of sustainability. Environmental efforts among small businesses can include everything from producing environmentally friendly products for consumers, such as all-natural shampoos or organic cotton, to outfitting offices with energy-efficient appliances [...]

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8 Steps to Attracting New Business in a Lagging Economy

by Currence in November 28th, 2008   
Topics: Business ideas, Finance tips     Tags: , ,
8 Steps to Attracting New Business in a Lagging Economy

When the economy is struggling, keeping a small business going can be difficult. Instinct says to cut advertising, travel, training, marketing, and discretionary expenses, but such an approach causes the pipeline to close, worsening the situation and making it more difficult to thrive when the market does recover. A few strategies will help your business [...]

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