Verified by Visa (VbV) is an online service designed to make Internet transactions safer by authenticating a cardholder’s identity at the time of purchase. Verified by Visa software installed at a merchant website activates the cardholder interface during the authentication process.

The goal of Verified by Visa is to create a level of consumer trust and confidence in online shopping similar to that in the physical shopping environment. It is designed to improve both cardholder and merchant confidence in Internet purchases as well as reduce disputes and fraudulent activity related to the use of Visa payment cards. As a merchant you can benefit from guaranteed payments and reduced costs associated with the most common types of Internet disputes with Verified by Visa.

Verified by Visa is built upon the technology platform called Three-Domain (3-D) Secure. The 3-D Secure technical specifications and protocol uses Secure Sockets Layer (SSL) encryption that is already supported by the majority of
online merchants.

The Verified by Visa Mark is to be displayed by participating merchants and will be shown to the cardholder during registration and each time the cardholder enters a password for authentication at the time of purchase.

Verified by Visa supports a variety of Internet access devices including personal computers, wireless devices such as mobile phones, personal digital assistants, and set-top boxes. Verified by Visa can operate with multiple authentication technologies including passwords, digital certificates and chip cards. Merchant processing is independent of the authentication techniques adopted by the card issuer.

Verified by Visa is being implemented worldwide by Visa members and merchants.

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This entry was posted on Friday, July 17th, 2009 at 8:26 am and is filed under Credit card, Other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.